![]() It’s not an entirely new direction - 2016’s “Bday” offered an early blueprint - but over the length of a full project, it proves difficult to balance. The other significant change on THIB comes with Rashad himself: where Cilvia Demo and The Sun’s Tirade pitched the rapper as the headline act, on THIB he feels fundamentally out of reach, clouded in vocal effects and mumbly verses. "Lay Wit Ya" is the most overt ambassador, with an echoing Three 6 Mafia sample and guest appearance from crunk revivalist Duke Deuce, but regular interpolations and reproductions of the OG Memphis style soon provide a refreshing addition to Zay’s catalog. Yet as the album unfolds, new directions become apparent: THIB is not only marked with a breezy openness that its predecessor lacked but stamped firmly with the sounds of the American South. THIB is, for the most part, like settling back into a warm armchair, a replication of the layered vocals, sun-touched beats, and woozy atmospheres that characterized Rashad's mid-2010s arrival. ![]() Since the release of Isaiah Rashad's The Sun's Tirade in 2016, the rap landscape has warped like never before, yet on his third album, The House Is Burning, it's like the rapper has just woken up from a long hibernation.
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